Desideri Family started in the artigianal production of traditional Tuscan biscuits in the early 1900s. Their history began with the knowledgeable work of their great-grandfather: Stefano Desideri, who travelling around the small towns in Tuscany, sold his “chicci” (“sweet specialities”) in fairs and local markets. The Brigidini di Lamporecchio, that are from his home town “Lamporecchio”, became Stefano’s speciality so that in 1911 these won him the golden medal at Milan international trade show. Thanks to his passion and ambition, in few years, Desideri could open a new shop in Montecatini Terme, prestigious and very popular thermal centre in Tuscany.